For Sellaia, a new label inspired by the land of its birth

The Jazzowhich, in the La Sellaia area, in the Alta Murgia National Park, inspired the name of our intense rosé wine, bears witness to the ancient bond of man with Nature.

If in 2013 we celebrated La Sellaia with our decision to use the toponym to give our rosé wine its name, in 2021 the evocation of that rural world becomes clearer, as embodied by the bottle label depicting a splendid wolf.

Typical of the Murgia area and still visible today, the jazzi were shelters once used for sheep and, above all, to protect against their ravenous suitor: the wolf, king of the Murgia and of our woods.

An imposing, legendary figure, with whom man has developed over the years a relationship of conflicting feelings: attraction, fear, and deep reverence.

The figure of the wolf has been continuously reproduced by man over millennia, in different and distant cultures, as we find it on prehistoric graffiti, on heraldic coats of arms, on drawings and sculptures, and even in the most recent cinematographic productions. The wolf's howling - one of the most impressive sounds audible in nature, at once fascinating and perturbing - has undoubtedly touched the deep chords of human emotion since the dawn of time.

A plaintive, and, in some ways, sinister vocalisation that has accompanied the history and development of civilizations in the Northern Hemisphere since time immemorial.

The wolf's howling - one of the most impressive sounds audible in nature, at once fascinating and perturbing - has undoubtedly touched the deep chords of human emotion since the dawn of time.

But the awareness of the extraordinary natural heritage of which the wolf is an element has emerged only in the last decades, and with it the measures that have allowed to protect this important species.

Man and wolf have had a long and troubled history indeed, almost invariably to the detriment of the latter, being the wolf persecuted by all means as the legendary thieves of flocks, a bloodthirsty marauder and a danger to man.

We want to give our contribution to rewriting the story of man and wolf, celebrating the special relationship we have today with wolves, one made of respect and protection.

This is how one of Nature’s most fascinating yet misunderstood animals is celebrated by Sellaia in a surprising new label.

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